Sunday, 13 April 2014

App Video Shoot


The overall set up which is also the opening and closing shot for the video. I included some objects at the corners of the frame which some are part of other outcomes or belong to the Scent Memory Box, or elements that suggest the art direction used to make all my outcomes look like a series. 

The set up was also done to keep it as close as what I have planned before hand, which was a flat lay manner. Quite different from the other video shoot where I played around with many angles and closed up views. For the making of this video, I only kept to the flat lay set up and try to make the set up visually nice but not forgetting that the focus should be the app and how it functions. 





At the beginning of the shoot, I tried shooting using the hand held way. However the camera and lens was too heavy which ended up with shaky shots and also, the lens that is too heavy will zoom automatically when tilted downwards. Hence I tried out with the tripod, with two legs on the table and one of the floor, thankfully it balanced and it worked. It is not really easy to direct the model, and focus on shooting, keeping everything in the same frame and reading the storyboard. But everything went well so I am glad and more than happy.





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